Success On Purpose vs. Full Spectrum Success: What's The Difference?

Color Commentary for Sunday, August 5, 2007
By E. R. Haas

BOULDER, CO, August 6, 2007 -- ThinkTQ, Inc., the world's leading publisher of virtual training products for personal and professional excellence announces the first edition -- IN PRINT -- of our new "TQ primer": Full Spectrum Success.

You asked for it... we delivered!

Just last month we announced the formal release of Success On Purpose: The Starting Point For Purpose-Driven Success. Today, we are pleased to announce the first printing of our newest book, Full Spectrum Success: The Systematic Pursuit of Wealth, Power and Happiness!

"You've done it again! In a very simple to understand manner you have connected the dots between the pursuit of wealth, power and happiness -- and the actions necessary to achieve them. This is a triumph of clarity and simplicity... a must-read for those entering the work-force for the first time... all the way up to the seasoned C-Level executive. My only advice is you should call this the Total TQ Primer as it perfectly cements the relationship between success and a person's TQ. Bravo!" ~ Daniel Friedman, Executive/Life Coach

A little background on WHY we wrote Full Spectrum Success.

Through years of research with our rapidly growing TQ client base, we have found that there are basicly two different kinds of people—each with similar, but inherently different motivations:

• 1-People who equate success with greater MEANING in their lives... people who are very much values-based, and are seeking to keep the IMPORTANT uppermost in their minds. This group of people wants to live a life that MATTERS... a life of significance, value and PURPOSE.

  People in this camp tend to be people who are ALREADY very successful and are at the top of the "food-chain". BUT, with everything they HAVE, they still ask the question, "Is this ALL there is?!"

  They have the money, the power, and lots and lots of stuff. But they now want to make sense of it all... wanting to put the little pieces of their lives together and discover true meaning. Success On Purpose was written for them..

  Then, there is a much LARGER group...

• 2-People who are very GOALS and aspirations centered... people who are quite competitive and view their success by their ACHIEVEMENTS, both financially and personally.

  This group of people is very much motivated by career/business success—and while they too want to put meaning in their lives—they think about success from a much different perspective than those in the first group. They want to become WINNERS in every sense of the word!

  Our research tell us that these people are essentially focused on TANGIBILITY... and find their happiness in what they DO, what they HAVE and where they GO. They love collecting art... building a fabulously successful business... having the cars, boats and trips that they have always dreamed about. They desire second and third homes and everything that goes with living the lifestyle of their dreams. They love to travel, take cruises and have their passports ready for the NEXT adventure!

  They too want less stress and relief from the mounting pressures of home and work. Both groups work hard, but have different motivations... and a different idea about what it means to be truly successful -- AND HAPPY -- once they have achieved their dreams and goals.

  In a significant number of cases, both groups overlap, and morph into one another. Depending on their current circumstances, both groups are very interested in improving their chances at a life they will truly love.

Which is WHY we now have TWO different TQ entry points...

Where Success On Purpose is written for people who are looking for the starting point for a life of passion, purpose and MISSION—what we call Purpose-Driven Success—Full Spectrum Success was written for ACHIEVEMENT-ORIENTED people... people who are very much focused on their GOALS and aspirations... and want to get started down the road to significantly better results.

Full Spectrum Success was written for...

• People looking for ideas to help them quickly produce better results...

• People who need to immediately differentiate themselves in their career/work...

• People who are in MLM or Network Marketing companies and need to help others instantly become more efficient and effective...

• Home office workers who need to become vastly more productive... now, not later...

• Sales executives who need to get everyone on their teams up to a common point of personal and professional effectiveness...

• People who want to make a lot more money, and are looking for specific pointers...

• People who are looking for the answer to one of life's greatest mysteries: Why do some people succeed brilliantly, where others with equal talent and intelligence, fall flat on their faces?

Put simply, Full Spectrum Success has been written for OVER-ACHIEVERS who may be UNDER-ACHIEVING and want to instantly boost their success potential.

Think of Full Spectrum Success as the ULTIMATE TQ "primer"... a book that explains, substantiates and answers the question, "Why are some people sensationally successful, where others struggle to just make it from payday to payday?"

The complete answer is found in the book. Successful people continuously engage in High TQ Performance: High Expectations coupled with Brilliant Execution.

For the first time, you can not only help yourself become instantly more successful, but give others this exquisite gift of success as well. We priced it to be given away by the case-loads. Substantial quantity discounts available for quantities over 10!

This book is short—a fast and easy read—100% on point and highly motivational. You will LOVE it!

If you are looking for clear answers on what you can do to instantly become more successful, Full Spectrum Success is the best place to start. Guaranteed!

The first printing of Full Spectrum Success will be in this week, and we expect it to sell out fast... so get your order in now.

Many Thanks,

E. R. Haas, CEO